June 2009
2 posts
Please update your RSS feed
Hi Readers,
Today we’re moving the SocialSites blog to a new platform, Wordpress. The new url for the blog is: http://blog.networkedinsights.com. With this change there will be a new RSS feed as well so please update your reader with the new link: http://blog.networkedinsights.com/index.php/feed/.
thank you,
Alex Fortney Marketing & Community Manager @alexfortney
Does monitoring provide the confidence and...
So, you want to monitor a brand, or many brands. You want to know everything that is being said about your brand online, no matter who is saying it or where. You want to know everything and you want to be sure that you know everything. You want confidence and omniscience.
Until recently, the best solution for many of us has been something like Google Alerts. You enter your search terms...
May 2009
2 posts
New Voices
Starting next week we’re going to be featuring blog content from a wider group of people here at Networked Insights. Everyone knows that the Social Media landscape is in constant motion and I want to pull back the covers a bit and give you a glimpse of the many angles we are working at to stay on the leading edge of this wave. The coolest thing about Networked Insights is that every day I...
6 tags
CMOs and The Agency of The Future
In the past six weeks I have had many people ask me what I think the future of the agency world will look like. There are many opinions on this: Dave Armano, Pete Blackshaw (yes I know he is from Old Man Nielsen) and of course Martin Sorrell, to name a few.
I’ve been thinking about this for a while and I have landed on a must-have for the agency of the future. But before I go there...
March 2009
3 posts
6 tags
SxSW Old Man Nielsen Versus New Market Research...
To all of you that requested a video of the smackdown that took place at SxSW the video’s are below and are also available on our youtube channel.
This first clip is my opening describing the difference between data and actionable insight.
2. This clip starts the panel discussion by opening up on Measurement. This is the first blow to Nielsen… when the impression approach is...
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Share and Share Alike SXSW09
I have finally recovered from my fabulous journey to SXSW09. It was great to catch up with so many of you and learn of your tales and adventures across the social web. Thanks to all of you that attended the smackdown between Networked Insights and Nielsen. For those of you not there we had a sell out crowd with standing room only, and great questions. I will be blogging again later this week...
3 tags
New Market Research vs. Old Man Nielsen
Today I leave to head to SXSW. About four months ago Hugh Forrest at SXSW called me and told me we had been selected to speak at the interactive conference. We were ecstatic here at Networked Insights, but had no idea how big it was that we had accomplished this. I am told by a number of my friends and colleagues that this was quite an accomplishment given that this was out first time...
February 2009
2 posts
3 tags
And the Oscar goes to... "Measuring the Social"
If Robert Downey, Jr. walks up to receive his Oscar on Sunday night for best supporting actor in the movie Tropic Thunder, not as many people will be as astonished as you would think. This and other surprises around who the Oscar should really go to are part of Networked Insights’ latest Measure the Social Report. We used our ability to measure social interactions to reveal the true fan...
2 tags
Measuring the Social Super Bowl
The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong… well, for some brands. Many advertisers this year stated that their main goal was to convert TV viewers into online users engaged with their brand. Here at Networked Insights, we wanted to see how well each brand succeeded in doing that, and...
January 2009
2 posts
2 tags
Out of the Dark Ages and into New Media
I was interviewed this week by John C. Havens on his BlogTalkRadio show, New Media Havens. We had a great discussion talking about new media and the way companies should approach it, even joking about the outdated mentality of those that are doubtful. Companies are changing the way they think about new media, slowly, but surely. They’re starting to realize that it’s not about the...
2 tags
Where is GM placing its ad spend?
Online, that’s where.
Following my previous video about UBS analyst Ben Schachter’s prediction that ad spend will continue to shift online in a down economy, I thought we’d take a look around to see if this was shaping up to be true for 2009.
JP Morgan also just recently issued an outlook that confirms online ad spend will increase, saying “although the economic news...
December 2008
4 posts
3 tags
Games that are popular before, now and later
Our Measuring the Social report on gaming has sparked some interesting discussion in the media.
I put together a video to better explain how online interactions around games can affect advertisers and game-makers that are thinking about the sales cycle.
The break down, for the gaming industry, is between video games that are sparking engagment before, during and after the sale, which...
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Measuring the Social Report #3: Video Games
After visiting television ratings by Nielsen and music charts by Billboard, our newest Measuring the Social report focuses on the top console video games based on gamers’ interactions online as compared to NPD Group’s monthly list determined by monthly sales. As with our previous reports, we have found some interesting insights based on the differences between the two lists. The...
3 tags
Revisiting Social Broadcast TV Data
As you may remember from our first Measuring the Social report, we took a look at broadcast TV ratings as compared to Nielsen’s weekly top 10 list of shows. We found some huge discrepancies proving that the online audience is a far different one than that measured by Nielsen. Well, we ran the numbers again, and found some equally interesting and revealing insights.
Jon Lafayette at TV Week...
4 tags
How does a ripple become a wave?
We’ve all heard about a lot about Motrin lately and we all know there’s a brand team and an ad agency nursing some big time web 2.0-inflicted bruises. You know how much a slip like this hurts; it hurts morale, it hurts your PR and it hurts your bottom line. There are a bunch of potential customers who haven’t thought about Motrin lately who are hearing about it now for all the...
November 2008
3 posts
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Measuring the Social Report #2: Music Charts
We’ve come out with our second Measuring the Social report — last time, we compared our television ratings based on online social interaction data to Nielsen’s approach. This time, we’re focusing on music charts and comparing our data to the Billboard Hot 100 list, and once again, the results are very revealing. You can download the full report here.
Billboard’s...
3 tags
Don't Forget About Influence
When we look at Measuring the Social, we need to pay attention to WHO is doing the reading, rating, sharing, linking, inviting, etc. This piece is important not because of the the individual’s identity, but because of his or her influence. The influence of a person’s actions in social media can make a great deal of difference in how others perceive and respond to them.
For example,...
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Making Sense of Social Media
Over the past couple of weeks I have been asked many times to share my thoughts on how we get companies to do more with social media insights. The problem most companies have is quantity of social media insights coming at them… I met with one company last week that uses 4 different sources to gather intelligence across social media— now that is a fire hose…. I offer the...
October 2008
5 posts
1 tag
It's Time for Defrag!
The Defrag 2008 conference is happening in Denver next week - It’s a really great conference that’s “accelerating the ‘aha’ moment,” something we love and are trying to do ourselves. The conference has some stellar speakers and attendees this year, and I’m lucky enough to be one of them! I’ll be speaking on the “Deriving Intelligence from...
3 tags
Measuring the Social Report #1: Network Television...
As you may know by now, Networked Insights measures the social. Well, so far we’ve talked the talk, but now we’re walking the walk. Today we are proud to release our first Measuring the Social report. The first installment focuses on network television ratings based on social interactions (download the full report here). What is measuring the social? Today, social media measurement...
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Bringing Focus to Online Ad Spend
Despite this month’s downward projections for fourth quarter ad budgets, UBS securities analyst Ben Schachter also said:
“While the macro environment will certainly impact ad spend both offline and online, we think that the continuing shift to online will be somewhat accelerated by the macro weakness.”
So, more of our ad spend is going online? That makes sense. The problem is...
4 tags
Increase in Social Media engagement!!!
Since we have been talking about Meauring the Social (reading, rating, sharing linking and inviting activities, or the silent majority) and its importance in social media in addition to the posting activities, I wanted to share the latest technographics results from Forrester (here is the full blog post from Josh Bernoff) It shows how important measuring the social is to understanding Social...
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Measuring The Social: A Preview
If you’ve met me before, at some point in our conversation I probably mentioned the importance of engagement and how much value it is adding to the way we listen to our customers and understand what people care about most.
You might have also heard me talking about “measuring the social,” looking at the customers that are influencing through their engagement with social media, rather than just...
September 2008
4 posts
4 tags
Social Media Trend or Fad?
I get asked this question a lot and it seems that recently I have been getting this question from every VP of Marketing or CMO, which got me thinking…. Do CMO’s and marketers hope that social media is a fad because if it is a fad the lack of control they are experiencing will go away or is it simply that they do not know how to make the marketing weapons in their arsenal effective, which will...
5 tags
Pistachio Mascarpone Biscuit with Vanilla Bean...
It’s all about engagement right!! If you have spent any time with me at all you know I use this phrase often. After wrapping at shop.org 08 a few hours ago I can certainly say it was all about engagement. Retailers are trying to figure out what to do next, where to go with their sites, businesses and figure out a positive ROI on every tactic they deploy. With the hard times ahead this holiday...
4 tags
Etailers! Engage The Social!!!!
It’s Monday and I am heading to the welcome session at Shop.org 08, a conference that focuses its program around online retailers. As I prepare for the conference I started thinking about the challenges etailers are facing right now. Most of the usual stuff is on the list, economy, supply, pricing, marketing effectiveness. Which made me start thinking about some of the bigger challenges these...
2 tags
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