Social Sights

Increase in Social Media engagement!!!

Since we have been talking about Meauring the Social  (reading, rating, sharing linking and inviting activities, or the silent majority) and its importance in social media in addition to the posting activities, I wanted to share the latest technographics results from Forrester (here is the full blog post from Josh Bernoff)  It shows how important measuring the social is to understanding Social Media activities… more people are engaging in social media than ever before, the inactives have decreased significantly and the silent majority categories have increased over 40%, a significant change.  This is a trend that will continue and stresses the increased importance of being able to MEASURE THE SOCIAL…..