Social Sights

Bringing Focus to Online Ad Spend

Despite this month’s downward projections for fourth quarter ad budgets, UBS securities analyst Ben Schachter also said:

“While the macro environment will certainly impact ad spend both offline and online, we think that the continuing shift to online will be somewhat accelerated by the macro weakness.”

So, more of our ad spend is going online? That makes sense. The problem is knowing how to maximize its performance, which is especially important if there’s a decrease in spending. That means companies need to understand their audiences more than ever before.

In this video, I talk about how measuring the social helps determine WHO to target and HOW to convert them. It’s time to make every ad dollar count.