Social Sights

Making Sense of Social Media

Over the past couple of weeks I have been asked many times to share my thoughts on how we get companies to do more with social media insights.  The problem most companies have is quantity of social media insights coming at them… I met with one company last week that uses 4 different sources to gather intelligence across social media— now that is a fire hose….  I offer the following which is based on how we think about insights from social media in our SocialSense application, Level of Engagement is one Axis and Sentiment is the other.  It allows companies to think about what is important and who should solve it: