Social Sights

Don't Forget About Influence

When we look at Measuring the Social, we need to pay attention to WHO is doing the reading, rating, sharing, linking, inviting, etc. This piece is important not because of the the individual’s identity, but because of his or her influence. The influence of a person’s actions in social media can make a great deal of difference in how others perceive and respond to them.

For example, Tiger Woods’ social actions are arguably more relevant and influential to a conversation about golf, compared to the average Bob. At Networked Insights, we can determine if Tiger Woods indeed influences more members of a golf discussion or community. But this isn’t just true for celebrities. An active and relevant contributor could be just as or even more influential. Looking at the influencers and the areas of social media where they are is an integral part of Measuring the Social.

In this latest video, I talk about the role and importance of measuring influence: