Social Sights

Revisiting Social Broadcast TV Data

As you may remember from our first Measuring the Social report, we took a look at broadcast TV ratings as compared to Nielsen’s weekly top 10 list of shows. We found some huge discrepancies proving that the online audience is a far different one than that measured by Nielsen. Well, we ran the numbers again, and found some equally interesting and revealing insights.

Jon Lafayette at TV Week wrote about our data and noted some interesting findings including the lack of “Grey’s Anatomy” on Networked Insights’ list due to low online engagement around the show, and the “24” prequel show appearing on Networked Insights’ list and not Nielsen’s. Unlike Grey’s Anatomy, this show may not have had enough viewers to make Nielsen’s list, but those that did watch are passionate and engaged with the show, resulting in “24” making Networked Insights’ list.

So here it is, Networked Insights top 10 shows for the week of November 17 - 23 as compared to Nielsen’s list for the same timeframe:

Stay tuned to the Social Sights blog tomorrow for our latest Measuring the Social report. We’re taking on a whole new industry this time, and you’re not going to want to miss it.