Social Sights

SxSW Old Man Nielsen Versus New Market Research Videos

To all of you that requested a video of the smackdown that took place at SxSW the video’s are below and are also available on our youtube channel.

This first clip is my opening describing the difference between data and actionable insight.

2.  This clip starts the panel discussion by opening up on Measurement.  This is the first blow to Nielsen… when the impression approach is challenged by Jim Schroer.

3. The role of the Vocal Minority and the Silent Majority

4.  Free tools and my good friend David Churbuck

5.  Examples of what works

6.  Improving your aim when it comes to advertising planning and buying

7.  Q&A

…. and the winner is…. you decide.